The Largest SEO Choice On The Internet !

What is SEO

The first thing that you must know before anything else is what search engine optimization (SEO) is and how it can benefit your online site. Search engine optimization is an important skill that will allow your website or webpage to get better rankings in search engines, such as Google, thereby making it easier for people to discover it. There are a lot of techniques and processes involved in SEO, which is why learning how it works first of all is the most important first step that you must take.

How is your site ranked

Before your website can make full use of SEO, you must first get it indexed by search engines. How this works is that search engines find your website or webpage through the use of different indexing programs, such as crawlers or spiders that basically follows all links that lead to your site. After this, your site or page will be analyzed and indexed based on some algorithms and criteria set by the search engines, thereby giving your site its ranking. This can be achieved through effective link building.

Benefits of SEO

One of the more obvious benefits of SEO is that it can help improve your site’s web ranking in search engines, thereby increasing the amount of web traffic that you website can generate. Since your site is now easier to locate in the web, it is a safe bet that there will be a significant change in the amount of visits from potential customers that your site can get. Keep in mind that making your site easier to find makes a whole lot of difference for your business’ survival, especially for those based online.

Reasons why you should use SEO

    1. Brand awareness– A web site having a high ranking means more people see the name of the company and become familiar with the company and its products, even if they haven’t made a purchase.
    1. Targeted traffic– Search engine optimisation brings paying customers to your door step. The customers that SEO services bring you are long for your products/services as they have entered your websites keywords/phrases into the search engines.
    1. Long term cost benefit– unlike PPC once you have achieved a good ranking for a specific keyword you will not pay for the traffic it generates. Although it has a higher entry cost, long term, it’s very cost effective.
    1. Brand credibility– There is a higher level of brand trust when a visitor finds you organically. They are more likely to bookmark your site, spend more time reading your site and return as a customer. This can be different from PPC where a visitor may impulse buy once.
    1. Your competitors– Keeping ahead of your competition in the organic search results can help boost the perceived position of your company in your marketplace.

Very important statistics you just can’t ignore!

Why use SEO?

  • 70% of clicks for a particular search on are organic

  • 70-80% of searchers are ignoring the paid ads

  • 75% of users never click past the first page of results

  • 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.

  • 79% of search engine users say they always/frequently click on the natural search results

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